CHENNAI, May 13, 2026 — Chief Minister Vijay’s transition from cinema superstar to political heavyweight has triggered an unprecedented surge on the Tamil Nadu Chief Minister's Office (CMO) official social media handles.
Analytics released today reveal a massive quantum jump in digital engagement. Before Vijay’s swearing-in on May 11, the CMO's official Instagram account hovered around 4.47 lakh followers. Within just two days of the TVK leader taking the oath of office and the official profile photo updating, the account's following exploded, crossing the 2.1 million mark by Tuesday evening.
Similar surges have been recorded on the CMO's official X (formerly Twitter) and Facebook pages. Senior officials in the Directorate of Information and Public Relations (DIPR) noted that the digital traction is driven largely by the state's youth and the actor-turned-politician's colossal fan base.
During his first assembly speech, CM Vijay took a moment to explicitly thank his "virtual warriors"—the youth and party IT wing members who relentlessly promoted the TVK’s ideology across social boundaries in the run-up to this historic election.