Chennai, May 14, 2026 — In a significant step towards protecting Tamil Nadu's youth and curbing early alcoholism, the TVK government under Chief Minister C. Joseph Vijay has directed TASMAC to strictly enforce the existing rule prohibiting the sale of alcohol to anyone below the age of 21.The move comes days after the government ordered the closure of 717 TASMAC liquor shops located within 500 metres of temples, schools, colleges, and bus stands. TASMAC has now issued clear instructions to all its outlets: staff must verify age-proof (such as Aadhaar, driving licence, or other valid ID) before every sale. Strict disciplinary action, including departmental proceedings, will be taken against employees found violating the rule.
Public Hope Turns into Action
The sentiment echoed widely on social media captures the public mood perfectly:“Reiterating the rules isn't enough. Enforcing it matters more. The rules have always been in place. But that said, I would love to see CM #Vijay and the #TVK government strictly enforce the rule of 'No alcohol to be sold to people under the age of 21.' Early alcoholism is a worrying aspect of society...” The TVK government is translating these hopes into concrete action. This enforcement drive aims to address the deep-rooted issue of underage drinking, which has long affected families and society across Tamil Nadu.Key Highlights of the Initiative:
- Mandatory ID verification at all TASMAC outlets.
- Warnings and disciplinary action against erring staff.
- Part of a broader liquor reform package that includes shutting down shops near sensitive locations.
- Focus on youth protection, women’s safety, and building a healthier Tamil Nadu.
Chief Minister Vijay has made it clear from the beginning that this government prioritises public welfare over revenue considerations. These swift decisions in the first week demonstrate the TVK commitment to turning words into impactful action.Public reactions have been overwhelmingly positive, with many hailing it as a bold and much-needed reform to safeguard the next generation from the dangers of early alcoholism.tvk.live View: This is governance with vision and courage. CM Vijay is not just announcing policies — he is ensuring they are enforced on the ground. More such people-centric reforms are expected in the coming days.
